Netflix apologizes and withdraws hypersexualized poster from French film "Mignonnes"

The artistic and marketing choice was not to everyone's taste.By unveiling the American version of the poster for the French film “Mignonnes”, directed by Maïmouna Doucouré and released in theaters on Wednesday August 19, the Netflix platform triggered a vast controversy on social media.While the original illustration showed young girls running down the streets and throwing clothes in the air, the version chosen to announce its release to American viewers on September 9 on the platform shows the same characters taking suggestive positions in tight-fitting outfits.

How a "simple" #poster can condition a movie.No one at @netflix thought it was maybe… https://t.co/Dru3lxVBxN

The feature film centers on the story of 11-year-old Amy, who discovers a group of girls of the same age at her college who indulge in sexy dances.Fascinated, Amy tries to join their group and escape at the same time a tense family climate.For Internet users, by choosing an alternative poster, Netflix played on the “sexualization” of young girls to promote the film.

Ok so the Netflix Cuties movie.I did some research and the director is a French Senegalese Black woman who is pu… https://t.co/FMT4ic9m2A

Faced with the comments of Internet users, Netflix finally chose to backpedal by removing the poster."We are deeply sorry for the artistic choice that was made for 'Mignonnes/Cuties'.It was not correct, nor representative of this film.French which was awarded at Sundance.We have now updated the photos and description, ”tweeted the platform on its American account at the end of the day Thursday, August 20.

Posted Date: 2020-09-01

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